As technological development has continued to progress at an ever accelerating pace over the last few years, the issues of personal privacy and data security have become more and more contentious and heavily debated not only in the public arena, but also for each individual.
With the likes of Eric Snowden blowing the whistle on the government’s undisclosed surveillance mechanisms and Google, Apple, Amazon, Facebook, and Microsoft gathering and selling user data to not only track behavior but manipulate it, it is no surprise that many people are looking for a more responsible type of technology company to interact with as well as trying to figure out a more responsible way of using the technology that they already have.
With the realization of just how powerless we are in the face of overwhelming surveillance and big data, it is completely understandable that many people are reticent when it comes to adopting new technology or adding new apps to their phones, especially when those apps are designed for the sole purpose of tracking their every move.
Right now, it is easy to feel like we are living in a simulation where our every move if not being programmed before we make it, is at least being monitored. Not too long ago, we expected to be monitored in the factory or office where we worked, but now we can be sure that monitoring is ubiquitous and seemingly going on all the time, even when we are sleeping.
While it may seem disingenuous for us at MileTrackGPS to say this, we understand that not everybody wants to have their boss or company track their trips with an app. While we have a mobile app, one of the main reasons that we also developed a device driven solution is that we want to put the decision of when you want to be tracked in your hands. We want to give you the control to unplug the device and turn it off if that is what you want. The purpose of the device is to make your life easier and less stressful, not more. So if you want to track the next trip you make during business hours so that you can get your mileage reimbursement and tax benefit, do it; but if you don’t, no one needs to know about it.
We think there is a big difference between being tracked and keeping track. Being tracked is uncomfortable and out of your control, whereas keeping track is about giving you the power to keep your life organized and under your control.
That’s what were about here at MileTrackGPS: Keeping Track of Your Trips. To us “Keeping Track” means giving you control of how and when you use your technology. Our goal is to create a responsible, ethical technology solution that puts the power back in your hands. Our device makes privacy and tracking your decision. You decide when to turn the device on and when to turn it off. We don’t think tracking and privacy should be at odds. We want you to be comfortable and confident with how you “keep track.”